MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST TEST TORRENT & MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST ACTUAL TEST & MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST PASS FOR SURE

Marketing-Cloud-Account-Engagement-Specialist Test Torrent & Marketing-Cloud-Account-Engagement-Specialist Actual Test & Marketing-Cloud-Account-Engagement-Specialist Pass for Sure

Marketing-Cloud-Account-Engagement-Specialist Test Torrent & Marketing-Cloud-Account-Engagement-Specialist Actual Test & Marketing-Cloud-Account-Engagement-Specialist Pass for Sure

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q40-Q45):

NEW QUESTION # 40
Form or Form Handler? I need to maintain my current lead flow.

  • A. Form
  • B. Form Handler

Answer: B

Explanation:
Form handlers are also the best option if you need to maintain your current lead flow, such as using your own CRM or lead management system. Form handlers allow you to keep your existing forms and processes, while still capturing the prospect data in Marketing Cloud Account Engagement1. You can also use form handlers to avoid changing the look and feel of your forms, or to comply with any regulations or policies that require you to use your own forms


NEW QUESTION # 41
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

  • A. Viewing more than one web page.
  • B. Clicking on a tracked link in an email.
  • C. Matching an automation rule.
  • D. Submitting a form on a landing page.

Answer: B,D

Explanation:
Explanation
The two actions that can cause an anonymous visitor to convert into an identified prospect are submitting a form on a landing page and clicking on a tracked link in an email. An anonymous visitor is a person who visits your website or interacts with your marketing assets, but whose information you have not captured in Marketing Cloud Account Engagement. An identified prospect is a person whose information you have captured in Marketing Cloud Account Engagement, and whose activities you can track and measure. You can convert an anonymous visitor into an identified prospect by capturing their email address, which is used as the unique identifier for the prospect record. You can capture the email address of an anonymous visitor by:
* Submitting a form on a landing page. A form is a web element that allows you to collect information from your visitors, such as their name, email, or company. A landing page is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. You can add a form to a landing page to capture leads or convert visitors into prospects. When an anonymous visitor submits a form on a landing page, Marketing Cloud Account Engagement will create a new prospect record with the information provided by the visitor, and associate the previous activities of the visitor with the prospect record4.
* Clicking on a tracked link in an email. A tracked link is a link that is modified by Marketing Cloud Account Engagement to track the click activity and redirect the visitor to the original URL. You can use tracked links in your emails, social media posts, or banner ads to measure the engagement of your visitors with your online marketing content. When an anonymous visitor clicks on a tracked link in an email, Marketing Cloud Account Engagement will append the email address of the visitor to the URL, and use it to create a new prospect record or update an existing one. Marketing Cloud Account Engagement will also associate the previous activities of the visitor with the prospect record.


NEW QUESTION # 42
When would a completion action on a custom redirect be triggered?

  • A. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
  • B. Completion actions will apply to visitors on the first time a custom redirect is clicked.
  • C. Completion actions for custom redirects will only apply to prospects once they have been assigned.
  • D. Completion actions for custom redirects will only apply to existing prospects.

Answer: D

Explanation:
A completion action on a custom redirect will be triggered when an existing prospect clicks on the custom redirect. A custom redirect is a trackable link that can be used to measure the engagement of prospects with external content, such as a website, a PDF, or a video. A completion action is an automated task that can be performed after a prospect takes a certain action, such as clicking on a custom redirect. Completion actions for custom redirects will only apply to existing prospects, meaning prospects who have already been identified by Marketing Cloud Account Engagement through a form, a landing page, or an email4. Reference: Marketing Cloud Account Engagement Custom Redirects


NEW QUESTION # 43
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?

  • A. A Prospect arriving after the send date will be removed from the program.
  • B. A prospect arriving after the send date will remain on the step until a new send date is set
  • C. A prospect arriving after the send date will skip the Send Email step.
  • D. A Prospect arriving after the send date will be sent the email.

Answer: D

Explanation:
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program . Reference: Work with Time and Pauses in Engagement Studio


NEW QUESTION # 44
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers

  • A. Enable HTTPS
  • B. Dependent Fields
  • C. Honeypot Technique
  • D. reCaptcha

Answer: C,D

Explanation:
Explanation
According to the Salesforce documentation, the two Marketing Cloud Account Engagement form actions that would accomplish enabling bot protection on their forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent automated bots from submitting forms and creating fake prospects.
Honeypot technique is a method that uses a hidden field in the form that is not visible to human users, but can be detected by bots. If the hidden field is filled out, the form submission is rejected as a bot submission.
reCaptcha is a service that uses a challenge-response test to verify that the form submitter is a human and not a bot. The user can enable either or both of these options in the form settings to add bot protection to their forms.
Enabling HTTPS, or Hypertext Transfer Protocol Secure, is a method that encrypts the communication between the user's browser and the web server, but it does not prevent bots from submitting forms. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not prevent bots from submitting forms either. References: Salesforce documentation


NEW QUESTION # 45
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